Wix Marketing Dashboard: What It Does and How We Set It Up

Wix Marketing Dashboard is Wix’s built-in marketing control center. It’s where a brand connects key channels and runs day-to-day marketing activities like email campaigns, social posting, ads, Google Business/Profile, and integrations.

This is a Wix platform tool—not something ML Studios built. Our value is in setting it up correctly, connecting it to the right channels, and making sure it supports a clear marketing workflow.

What it includes

Wix Marketing Dashboard can support:

• Email marketing tools and campaigns

• Social media connections, posting, and ads

• Google Business Profile and Google Ads connections

• Platform integrations (apps and services)

• Referral programs (where applicable)

Why we include it in client setups

Most businesses don’t need a dozen separate marketing dashboards. They need one place to:

• connect channels

• publish consistently

• track performance

• avoid missed follow-ups

Wix Marketing Dashboard is a strong baseline because it’s directly tied to your Wix site, which reduces setup friction and improves consistency.

How it works with ML Studios

We support two client types:

Managed clients (we manage marketing operations for you)

For managed clients, ML Studios:

• connects your email, social, and Google assets

• configures dashboards, permissions, and baseline settings

• helps run campaigns and ongoing updates

• uses our internal task system to track work and send weekly/monthly updates

Basic setup clients (you run it day-to-day)

For basic setup clients, we:

• connect and configure the dashboard

• set up the essentials so you can manage:

  • email marketing

  • social posting

  • basic ad connections

  • integrations

What a “good setup” looks like

A strong Wix Marketing Dashboard setup typically includes:

• verified Google Business/Profile connection (when applicable)

• at least one email marketing list + basic templates

• social channels connected and ready to post

• tracking/analytics basics aligned with site goals

• a simple content cadence (so the tool gets used)

Included with ML Studios services

Wix Marketing Dashboard is included with Wix, and ML Studios includes setup as part of our services. Managed clients get ongoing support and management; basic setup clients get a configured system they can operate to keep marketing moving.