Our Philosophy

“Effort that feels good — that’s our design mission.”

​

We don’t automate the human experience; we amplify it. Drawing from The Psychology of Fun, we believe tools should educate, connect, and enchant—even when they’re “work” tools.

​

The Learn‑Feel‑Do Framework

• Learn: Users pick up knowledge through the experience

• Feel: Emotional or narrative hooks ground the journey

• Do: Every interaction is satisfying and meaningful

​

Example: Pixel Ball

• Learn: Users grasp AI by training avatars

• Feel: They follow their avatar’s competitive arc

• Do: They play, coach, or manage in a rewarding game

​

Why This Matters

• Work apps become tools people enjoy using

• Educational apps build retention and curiosity

• Games offer both entertainment and deeper understanding